Hubspot’s excellent internet marketing blog posted the results of a study today comparing small business websites with blogs to businesses didn’t have them – the results were absolutely astounding.
Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Why are website visitors important? Because more visitors mean more people to convert to leads and sales.
Still wonder if your business should be running a blog? What about a “Latest News,” or “Recent Updates” section? Because the secret isthey’re the same thing. Blog is just a short name for “web log,” and any sort of continually update content will do.
Want to know the #1 reason why “blogging” is important:
Google LOVES frequent updates, and so will your customers.
If you still have questions about setting up a blog or what sort of updates will keep your customers coming back time and again, feel free to leave a comment or send me an email (just click on the envelope icon!)